Multiple links can be created for a certain demo, to track the performance of each different one. For instance, you can send the same demo to two different people and you might want to have different links to see who opened the link and how far did they go through the demo.
Go to one of the demos and click the open button. Then, go to the "Links" tab.
Here, you'll see all the links you've created for your demo and you'll also be able to create new ones.
To create a new link, click on the "New link" button in the top right corner.
You'll then be prompted to give your link a name:
And after you click the "Continue" button you'll have your link. You can copy the link and send it out or embed it on a certain page.
You'll be able to see how many views each of the links you've created has:
And in both the "Engagement" and "Activity" tabs, you'll be able to check the detailed analytics for a specific link, by choosing the link from the "All links" dropdown:
What's next? -> Learn how to export a demo as a GIF.